Bended Clothesline — Vini Oliveira - Art Director and Associate Creative Director

Bended Clothesline
Under Armour

The movie that made in less than 24h more than one million fans believe in victory.

The tricolors proud of the SPFC Libertadores campaign, which was of utter hopelessness for a promise, created the #EntortaVaral movement on social networks with photos in which their heavy shirts were bending the clothesline.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stick encouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

We become #entortavaral in a weight incentive within locker room

We bend the hangers of the players and stickencouragement messages from the fans into the lockers.

+ 1MM organic views, + 47K likes, + 37K share

Fans got so much into it that they even started posting pictures of their heavy jerseys bending the clothesline.

The sports programs joined the movement every time
they talked about the São Paulo run in Libertadores.

With Rafael Homor, Vinicius Dias, Ricardo Diniz, Dogura Kozonoe and Eduardo Battiston at Isobar Brazil.

This Is Another Level

Impossible To Escape